Bringing our collections to you
A Summary of the Communications and Marketing Plan, 2011-2013
The University of Melbourne Archives (UMA) is committed to bringing our collections to you. We support University of Melbourne staff and students, external researchers and members of the public to carry out research using our collections and to engage with the collections, UMA and the University of Melbourne. Our products and services include:
- Online access including:
- the UMA website
- online catalogues
- digital content
- social media
- Reading room access
- Publications
- Exhibitions
- Outreach talks
In support of the UMA Strategy (http://www.lib.unimelb.edu.au/collections/archives/about/stratplan.html), we seek to:
- Raise awareness of the existence and purpose of University of Melbourne Archives
- Implement cohesive branding across all University of Melbourne Archives communication tools
- Engage more widely and effectively with user, professional and academic groups and donors
- Increase the number and diversity of visitors to University of Melbourne Archives website
- Increase the number and diversity of visitors to reading rooms, exhibitions and events
- Engage with and contribute to the archives sector
- Improve internal communications to support our objectives