Sensational Tales: Australian Popular Publishing 1850s-1990s
Horwitz and Others: The 1950s and 1960s
Australian pulp publishers continued to flourish after the Second World War. Most prominent was Stanley Horwitz, whose family company had begun publishing trade journals and sporting newspapers in the 1920s.
Horwitz ventured into paperbacks in the 1940s, under the imprint Transport Publishing Co., with series of 'Sporting Westerns' and 'Scientific Thrillers' and Australia's first science fiction magazine, Thrills Incorporated (1950-2).
By the 1960s, Horwitz boasted a considerable number of successful authors and had built sufficient momentum to survive the lifting of import restrictions in 1958. Horwitz's most lasting successes were the crime thrillers of AG Yates ('Carter Brown') and the naval adventure stories of JE Macdonnell, both of which continued into the 1980s.
The other major pulp publisher to emerge during the period was Cleveland, established by Jack Atkins in 1953. Cleveland is best known for its westerns - most of which were written by Australian authors - and for the series of crime thrillers featuring Larry Kent; the latter ceased in 1983 but new Cleveland westerns were still appearing in the 1990s.